Skip to main content

Your Laundry Equipment Experts Since 1966

From a single washer to an industrial powerhouse, Direct Machinery has been your trusted partner in laundry success for over 55 years.

Home » About Us

Founded in 1966 by Andrew Hirsch, we've grown from a local distributor to a leading provider of On-Premise, Commercial, Industrial, and Coin Laundry Equipment throughout the tri-state area.

We go beyond just selling equipment:

Complete Laundry Solutions: From pre-planning and equipment selection to preventative maintenance and emergency service, we handle it all.

Experienced Experts: Our team of laundry engineers and technicians has tackled the simplest to the most complex installations, ensuring your project runs smoothly.

Trusted Partnerships: We partner with the industry’s leading manufacturers, like Chicago Dryer, Pellerin-Milnor Corporation, Wascomat, and American Dryer Corporation, to bring you the most reliable and efficient machinery.

Proven Track Record: Recognized for both sales and service achievements, Direct Machinery is a respected voice in the laundry industry.

No matter your needs:

  • Boutique Hotels & Motels: We’ll help you choose reliable, budget-friendly machines and provide efficient maintenance and service.
  • 5-Star Hotels: We deliver high-performance equipment and service to meet your guests’ expectations and productivity goals.
  • Industrial Laundry Plants: We design and implement custom solutions for high-volume processing, maximizing efficiency and profitability.
  • Laundromats: We offer a wide range of coin-operated equipment and expert advice to help you create a welcoming and profitable laundromat for your customers.
  • Sports Centers and Clubs: Offer the convenience of clean sports gear with space-saving, energy-efficient equipment. Most professional New York sports team uniforms are laundered in Direct Machinery washers and dryers!

In 2019, Direct Machinery joined Laundrylux Distribution, America's best commercial laundry distributor. This partnership allows us
to offer our clients even greater access to top-of-the-line equipment, expert services, and innovative technologies. Whether you're running a small motel, a laundromat, or a large industrial laundry, we have the resources and expertise to help you achieve your goals.

Direct Machinery is more than just a supplier; we’re your laundry operations partner. We help you optimize your operations, reduce costs, and achieve your laundry business goals.

Meet the Team

Ron Hirsch

Stephen Jankowski

Stephen Jankowski

Director of Sales

Rich Hidirsah

Sales Representative

William Feliz

Sales Representative

Catherine Smith

Sales Administrator

Jerry Foster

Director of Operations

Chris DeBrock

Service Manager

Nick Duckworth

Parts Manager